Basics in Choosing a Streaming Audio Server

Why do you think many companies of different products concern themselves of having their own jingles in their advertisements? Well, simply because they want to have easy recall of their products. It has become quite a practice among advertisers to have a jingle when they advertise their product on television or on radio. Maybe you have even noticed yourself unconsciously humming the tune of the last song you have heard in the department store. This only goes to show that while you were busy doing your shopping, your brain unconsciously absorbs what it hears. This same theory is being applied by internet marketers when they decide to have streaming audio on their web site.

Courtesy of today's technology, webmasters enjoy the benefits of having this kind of online media advertising applied to their business on the net. The internet has paved the way of fusing audio, visual, and print advertising in just one medium. Somehow you can conclude that almost everything and anything can be done through and on the internet. Going back, if you want to embed streaming audio on your web site, it is equally important that you are also aware on how to pick out the best streaming audio server. Commonly, webmasters use Flash audio on their sites since Flash is the most widely used format and the most ideal one at that.

Your streaming audio server must have the highest quality of output as much as possible. Remember that producing good quality sounds for your site is essential in getting your message across in a right manner. If you decide to do a canned sales pitch, you need to be particular that this recording is of quality and very audible. The sound must be clear enough so that people who will listen to it will rightfully understand the message you wish to impart. Other affiliate marketers hire a voice talent while others do it themselves. Either way, you need to make sure that your streaming audio server is of high quality and can keep up to the change of times.

Thus, think on a long term basis in choosing a streaming audio server. Next, you need to understand that with quality comes a price. But don't be discouraged just as yet because there are specific prices that are ideal depending on what you choose to have. For one, you need to decide how much of your budget are you willing to spend for this tool. Remember that if you are doing this for your business, then you have to keep in mind that this media must be able to bring in the target number of customers you need. Even if it means that you will cash out, just think of the benefits of audio streaming to your sales page.

Having a sound being played on your screen while people are navigating your site will surely have a different effect to your customers buying disposition. Not to mean that they will buy right away, but it is more on the product retention through sounds. The next time they want to buy something online, they will be able to remember your product and your site. In choosing a streaming audio server, think of quality first and surely the positive results will get to you after you have done audio advertising efficiently.

Using Videos In Your Website   

The Basics of Audio and Video "Resolution"

Understanding resolutions can be a challenge. I clearly remember the days of questioning what all these mysterious statistics signify. The primary key to consider is that the increased the resolution, the better the product.

With music, you will generally see terms like 48kHz or 24bit. The first one, kilo-Hertz or also kHz, signifies the size of the sound spectrum. Humans can officially hear from 20hz to 20kHz, though individuals may be able to listen to a much higher frequency. For most online video, 44kHz will be the most popular of the resolutions.

To 90% of the people, that level is ideal, but 10% can listen to a clear variance between 44khz and 48khz. These tend to be the "audiophiles" among us. They really can hear the difference that most of us can not.

There is very little variance in music between 96kHz music and 48khz music, but the variance between 44kHz and 48kHz is quite noticeable. If you further lower from 44kHz to 22kHz, it would be the variance between CD music and a Telephone call.

Another popular phrase is in bits (IE: 16bit or 24bit). It is a little confusing to describe the variance, but simply put pieces are units of the music array. The more pieces, the better resolution the music will be.

More bits amounts to less frequency being crammed into the bit, which allows the processing via computer to be much clearer by offering more defined audio.

In video, the same thoughts are of use. 1920×1080 (The solution known as 1080p) provides a clear picture, while 320×240 makes blocky video that can be almost un-viewable if the camera darts or zooms.

When you see a "a X b" it is in reference to the amount of pixels width x height. Some common resolutions are:

1920x1080 - 1080p is the highest resolution of the HD format 1280x720 - 720p is the lowest of the HD format 720x480 - 480p is a standard television signal

As well, you have the bit rate for video. The higher the bit rate, the more color information and definition will be packed into the frame. More is better!

In closing, always produce in the finest resolution possible. It's much easier to lower resolution, than trying to range up to an increased resolution. Plus the clearer the productions audio and video, the happier the viewers will be when viewing the content.

Using Videos In Your Website